There’s a shift that occurs in the lifespan of a business — universal to EVERY industry — in which “success” by most metrics is assured.
You can put a revenue number on it, perhaps around $250K annually (depending on margins, obviously), and the business evolves into something you know is going to “make it.” It’s a going concern, as they used to say.
When you make this shift, new habits are essential. New problems arise. There’s a different set of goals, a different mix of tactics you need to master.
This is the shift from “startup” to “growth mode.”
And I have seen so many companies NOT make this tactical shift — thereby consigning themself to stay in “growth mode” for years.
Except what it really means for these tax and accounting businesses is that it’s just “stagnant mode.” No actual growth … just higher revenue than during the startup phase.
They haven’t yet made the necessary tactical shift.
So, how do you break these patterns to reach the next stage of development? Well, one surefire path is that you find out what OTHER businesses, like yours, have done and model their success.
And I created an opportunity for you to do just that.
I recently hosted an “all-star panel” of your fellow tax and accounting practitioners who’ve made that shift, who are staying in growth mode despite the challenges of the past year and a half.
This wasn’t your Daddy’s CPE snoozefest, either. It was a blast.
Because these guys (and gal) are some of the “best of the best” of your colleagues, on a variety of fronts. They’re not only fun but they also come with a spirit of generosity and excellence.
What’s important to know about them is that they’ve moved past the striving to build something great.
And in this panel, you get to hear five very distinct practice models for keeping a business in growth mode, as well as insights on preparing for what promises to be a wild 2022 tax season.
Even if you do NO COMPLIANCE WORK … the lessons offered in this panel might very well be what pushes you over the top and into the next stage of your business growth.
- Tried and true approaches to client acquisition
- The necessity of building a strong team where the employee is valued, seen, and cared for
- Identify bottleneck points, empower staff to take on tasks and bring value to the company
- Keys to success: Examine fees and raise prices where value has been added, hire staff that make processes more efficient, reach for the right clientele, get in proximity with other trusted sources
- The tax industry right now: full of opportunities
Connect with Nate Hagerty
This episode is brought to you by TaxProMarketer, a leading marketing agency serving CPA & tax firms. It was established in May of 2007 in response to increased demand for real-world, relationship-building (and profit-producing) marketing tools for use in the tax and accounting industry.
Currently, TaxProMarketer serves clients all across the United States and Canada who use their services to build relationships with their prospects & existing clients, as well as to grow the value of their business (for immediate cashflow and future sale-ability) by utilizing the following tools: a relational email marketing program, social media feed program, local listings management & optimization, and creating full “online marketing machines” for clients (which include SEO-optimized, conversion-centric custom websites).
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