With inflation in the air, it seems only natural to talk about PRICING with you. Specifically, yours.
Regardless of the inflationary realities you and your clients are facing, how you price your services is one of the best things that you can be looking at right now.
Recently Nate Hagerty, CEO of TaxProMarketer, hosted Michelle Weinstein (aka “The Pitch Queen”) for one of his agency-clients-only office hours sessions, and she brought the house down as she coached up a few TPM clients LIVE on how they priced within their practice and the shifts that are possible when that shift is made.
And the ProMarketer Podcast has been planning to have her back even before the recent surges in price pressure across the economy.
Looking ahead to where the tax and accounting world is going, practitioners MUST realize that commodification of the simple return and the falling away of pandemic-related SBA and IRS weirdness will result in pressure on practices that haven’t figured out how to serve a higher-level client.
And raising your fees is only part of the recipe.
So, to get through burnout, you’ll need to commit to some positive changes in how you operate within your practice.
Listen in as host Nate Hagerty and guest Michelle Weinstein discuss how to properly and effectively change your pricing structure and set up your practice for the future world.
For more great resources from Michelle Weinstein:
Connect with Nate Hagerty
• People pay you for the value of the outcome you deliver, not your time, and that’s why you need to change your pricing structure.
• When you raise your fees, clients become very responsive and proactive, you reach revenue goals faster, and you don’t need as many clients to achieve your revenue goals.
• Simple system to a more profitable firm: package pricing, presentation to clients, and payment collection at the start of the service.
• Clients should have a relationship with everyone in the office to see the best results.
This episode is brought to you by TaxProMarketer, a leading marketing agency serving CPA & tax firms. It was established in May of 2007 in response to increased demand for real-world, relationship-building (and profit-producing) marketing tools for use in the tax and accounting industry.
Currently, TaxProMarketer serves clients all across the United States and Canada who use their services to build relationships with their prospects & existing clients, as well as to grow the value of their business (for immediate cashflow and future sale-ability) by utilizing the following tools: a relational email marketing program, social media feed program, local listings management & optimization, and creating full “online marketing machines” for clients (which include SEO-optimized, conversion-centric custom websites).
TaxProMarketer is a Keap Certified Partner and a Digital Marketer Certified Agency.