When you signed up with TaxProMarketer, you were looking to build a marketing framework that would get your business visibility and get you lead generation traction. And we work hard over here at TaxProMarketer to do just that.
But as Christian Jones (TPM VP), Ben Greutman (Director of Innovation), Troy Lakey (TPM COO), and Nate Hagerty (TPM CEO) share here, you’ve got a part to play in building that machine — and only you can do your part.
So, what little things do you need to do to build that marketing framework exactly?
To start, you’ve got to utilize the tools we’ve created for you to connect with and understand your clients. That looks like sending custom email broadcasts, thank you sequences, asking for and responding to reviews, doing case studies, adding personal touches to social posts and emails, and handling incoming phone calls well, among other things.
If you’re not doing these things, you’re missing out on opportunities to engage leads, even improve your Google ranking. And what’s more, you’re failing to take advantage of tried and true methods for building rapport and trust with your clients.
So, do the work. Get your marketing framework optimized. Build something that will stand the test of rising trends … and bring you lasting results.
- Asking for and responding to reviews is one of the easiest ways to build online visibility… just do it.
- Send custom broadcasts… let clients know what you’re doing, give them relevant need-to-know-right-now information, build connections.
- Performing client (and non-client) case studies will help you get insights into what you’re doing well and what needs improvement.
- Utilize those guerilla marketing tactics – get your name out in the local community.
Connect with Nate Hagerty
This episode is brought to you by TaxProMarketer, a leading marketing agency serving CPA & tax firms. It was established in May of 2007 in response to increased demand for real-world, relationship-building (and profit-producing) marketing tools for use in the tax and accounting industry.
Currently, TaxProMarketer serves clients all across the United States and Canada who use their services to build relationships with their prospects & existing clients, as well as to grow the value of their business (for immediate cashflow and future sale-ability) by utilizing the following tools: a relational email marketing program, social media feed program, local listings management & optimization, and creating full “online marketing machines” for clients (which include SEO-optimized, conversion-centric custom websites).
TaxProMarketer is a Keap Certified Partner and a Digital Marketer Certified Agency.