[DOWNLOAD] Direct Mail Strategy and Sample Procrastinator Postcard

I've outlined a few (among many) key principles for creating a direct mail piece which really works in this document. This particular strategy, and sample postcard, was used successfully (4-1 ROI+) in a variety of different tax firms ... but if you don't pursue procrastinators in your tax business, no matter -- the strategies, the copy, and the format are a great model to follow.

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