TaxProMarketer Blog

Why do so many new “gurus” recommend funnels?

Why do so many new “gurus” recommend funnels?

I was speaking on a CPE webinar the other day, and I had a small revelation. You see, I don't know if you have noticed this (like I have), but there has been an explosion of new advertisers in the marketplace who are pushing people to build marketing funnels --...

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It’s Not *Just* the Tax Code That’s Changing

It’s Not *Just* the Tax Code That’s Changing

This tax season has been insane. We have clients that are reaching a boiling point ... and as we've reached out, we get comments like: It's nice to know that I am not in this alone, as I have consistently felt these last few weeks ... All these changes to the tax code...

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Two Purposes Of Websites For Tax Professionals

Two Purposes Of Websites For Tax Professionals

Occasionally, my team and I speak to various tax professional groups -- whether with the NATP, through CPA Academy, Encoursa and other CPE providers, or at different conferences, etc. We talk about best marketing strategies, including SEO, local listings, email...

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Is this getting missed because of tax season insanity?

Is this getting missed because of tax season insanity?

You're not alone. Many of our TaxProMarketer agency clients are BURIED with client problems, shifting deadline issues, lack of IRS guidance, SBA confusion, and (of course) the normal tax season triage. (Which, by the way, is a great way to look at things -- triage,...

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ARPA Madness: Help for Tax Pros

ARPA Madness: Help for Tax Pros

If you spend too much time on #TaxTwitter or within certain industry discussion boards or Facebook groups, there is a good chance that all of the curve balls that the IRS has thrown us (hello Q1 estimates) have you pretty ... frustrated. And that's completely...

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A Quick Retention Strategy

A Quick Retention Strategy

With the AICPA and the NATP agitating for an extension of the April 15th deadline, the PPP second draw, the ARP, and more ... WHO KNOWS what the next 6 weeks will look like? Regardless -- it's your job, as the owner, to ensure that your practice is optimizing this...

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Staying Focused on What Matters

Staying Focused on What Matters

We've reached the point of tax season in which the temptation to lose oneself in online distractions has subsided. Work is cranking up to 11, and there are "American Rescue Plan" (aka Stimulus Part 3) doings to track through Congress. This is going to be a very...

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Kill The Zombies: A Guide to Tax & Accounting SEO

Kill The Zombies: A Guide to Tax & Accounting SEO

Winning the battle for local market domination is a tricky proposition. These days, it starts with good SEO (search engine optimization). And one of the keys for tax and accounting SEO (not the only one, but an IMPORTANT one) is the proper handling of your online...

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