TaxProMarketer Blog

This Is Leadership

This Is Leadership

In our industry, we carry a great deal of weight. When we serve businesses (as many of our members do), we are often the difference between staying in business ... or dissolution. The ERC credits that many are helping to process right now for their SMB clients are...

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Now Is The Time

Now Is The Time

Gather ye rosebuds while ye may ... The old poem talks about the urgency of youth ... but I'm here to say that there is a different kind of urgency for your tax or accounting firm: The urgency of timing. Especially if you focus on compliance work (i.e. tax prep) --...

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How To Build A Lead Magnet For A Tax Or Accounting Firm

How To Build A Lead Magnet For A Tax Or Accounting Firm

I really don’t think you want a “normal” tax or accounting firm. You wouldn’t have joined us here at TaxProMarketer if that was the case. So, that being the case … it’s time that you dispense with old-school, “normal” practice for your online marketing. The days of...

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This Truly Can’t Be Overstated

This Truly Can’t Be Overstated

There's lots to crow about at the end of a tax season. Rather than crow about the many stories we've received about our TaxProMarketer clients this tax season, I'd much rather focus on something else: YOU. Especially during tax season, it's likely that you may have...

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The World Needs You

The World Needs You

It's the silly part of tax season. This is when the crazies come out of the woodwork, the ones who dump a pile of paper on your desk (well, now more like send you a bunch of random logins) and expect you to "work your magic." And ... you're exhausted. But remember:...

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Why do so many new “gurus” recommend funnels?

Why do so many new “gurus” recommend funnels?

I was speaking on a CPE webinar the other day, and I had a small revelation. You see, I don't know if you have noticed this (like I have), but there has been an explosion of new advertisers in the marketplace who are pushing people to build marketing funnels --...

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It’s Not *Just* the Tax Code That’s Changing

It’s Not *Just* the Tax Code That’s Changing

This tax season has been insane. We have clients that are reaching a boiling point ... and as we've reached out, we get comments like: It's nice to know that I am not in this alone, as I have consistently felt these last few weeks ... All these changes to the tax code...

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Two Purposes Of Websites For Tax Professionals

Two Purposes Of Websites For Tax Professionals

Occasionally, my team and I speak to various tax professional groups -- whether with the NATP, through CPA Academy, Encoursa and other CPE providers, or at different conferences, etc. We talk about best marketing strategies, including SEO, local listings, email...

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Is this getting missed because of tax season insanity?

Is this getting missed because of tax season insanity?

You're not alone. Many of our TaxProMarketer agency clients are BURIED with client problems, shifting deadline issues, lack of IRS guidance, SBA confusion, and (of course) the normal tax season triage. (Which, by the way, is a great way to look at things -- triage,...

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ARPA Madness: Help for Tax Pros

ARPA Madness: Help for Tax Pros

If you spend too much time on #TaxTwitter or within certain industry discussion boards or Facebook groups, there is a good chance that all of the curve balls that the IRS has thrown us (hello Q1 estimates) have you pretty ... frustrated. And that's completely...

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