TaxProMarketer Blog

Stepping Into the Breach with Email Marketing

Stepping Into the Breach with Email Marketing

Today I want to talk about the power of email marketing right now and the opportunity you have to wield it. I don't know about you, but I'm still gobsmacked by the news that the IRS "disposed" of 30 million information returns. Here we were, excited about FINALLY a...

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Post Tax Season Small Business Management Tips

Post Tax Season Small Business Management Tips

You caught your breath yet? What a doozy of a tax season. I wrote about it on my personal Facebook account and on my LinkedIn -- and (especially with my personal FB friends) I was surprised by how few people KNEW how insane this past season was. Here at TaxProMarketer...

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The Necessity of Embracing Leadership in Your Practice

The Necessity of Embracing Leadership in Your Practice

It's getting hairy out there, isn't it? The war in Ukraine horrifyingly continues. (Our Director of Operations, Eugenia Brock, grew up in Moscow AND in parts of Ukraine -- as well as Florida, so this hits pretty close to home here too.) Inflation is spiraling upward....

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Your Part in Marketing Successfully

Your Part in Marketing Successfully

I've served in the accounting and tax industry for 19+ years now, and there has never been a better time to market and build a successful practice. But that doesn't mean marketing successfully is easy peasy, chicken squeezy. I remember when I was still doing 1-on-1...

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Six Marketing Mistakes Your Business Needs To Avoid

Six Marketing Mistakes Your Business Needs To Avoid

https://youtu.be/-PaSNzmw8Ps It's tax season. People are thinking about tax professionals and accountants RIGHT NOW. So why are you still having trouble bringing in clients? What's wrong with your marketing plan? After a lot of years in this industry, we can say it's...

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Marketing: The Key to Building a Business That Lasts

Marketing: The Key to Building a Business That Lasts

There are some reading this post for whom the opening of tax season holds no particular import. And others ... well, the IRS opened the starting gate for receiving e-filed returns on Monday, January 24th. It's been nothing but go-time for a lot of you out there....

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Building a Marketing Plan in 2022 That Works

Building a Marketing Plan in 2022 That Works

A little while ago I wrote about why marketing is hard. There are so many skills and concepts you have to master when building a marketing plan that will actually work. A lot of business owners get bogged down by weaving all of these intricate plans that only...

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Avoiding IRS security plan fines and other positive vibes

Avoiding IRS security plan fines and other positive vibes

I have two things for you, as we approach the Thanksgiving festivities next week and one has to do with creating a security plan. Firstly, are you aware of the little checkbox that popped up in the PTIN renewal application a couple years ago about having a "written...

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Tax & Accounting Firm Marketing: State of the Union

Tax & Accounting Firm Marketing: State of the Union

Do you get the sense that nothing will ever go back to "normal"? Goodness, if you're paying attention to the popular culture, you can't help but feel like things seem to be falling apart. Popular "consensus" is falling by the wayside in an increasingly-fractured...

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