Tag Archives: accountant marketing

The Hype Merchants Are Everywhere

For tax and accounting professionals, this is the slow, potentially-lazy time. You might be reading this on your phone someplace warm, someplace vacation. Or, you're enjoying the slower pace around the office -- knowing that it won't last. Maybe you're browsing around looking for solutions ... and, well -- it really is difficult to make [...]

The Little Choices Matter For Your Tax Business

"Little hinges swing big doors." It's one of Clem Stone's most famous aphorisms, and it's never been more true. The world has become even more dependent on the tiny choices we make since Mr. Stone was in his heyday in the 60's and 70's. It's the tiny decisions, the little tweaks, that you make NOW [...]

Digging deeper to get more new tax or accounting clients

Got a lot of great feedback from last week's word on harvesting the gold from your tax client list, so I wanted to return to the subject briefly today. Hopefully, you've taken the time to take a close look at the REAL demographic data within your client list. Unlike many businesses, you have a wealth of [...]

Finding More Good Clients For Your Tax or Accounting Firm

I get asked regularly what is the "best" marketing tool to bring in new clients.   Well the answer might surprise you -- because you already have it. It's your client list. Yes, you heard me right. And the sad reality is that most tax & accounting professionals -- with reams of client data sitting under their [...]

Grow A Tax Business By Moving on From Tax Season Well

It was a wild and wooly tax season for us here at TaxProMarketer, and I know it probably was for you, as well. We're only now beginning to catch OUR breath, and I can only imagine that you feel the same.  How are you feeling about yours? Now really is the time for you to [...]

3 quick marketing/sales ideas for RIGHT NOW in tax season

You're thick in tax season, so I wanted to send you some quick information which can make a real difference in the next 40 days or so that we've got left. In our experience working directly with 1,000+ tax and accounting firms, we've seen that there are three BIG things you can be doing to ensure [...]

Common Marketing Missed Bases When Tax Season is Rolling

So, now that we're into tax season, let's talk maximixation. Depending on your client demographic target, your model, and your marketing, you may already have clients calling and streaming through your doors. Don't be surprised with a little bit of delay this season, though. Word on the street is that while some are very busy, [...]

Tax Professionals: Time To Diversify -- And Dive Deep In Your Tax Marketing

Were your results everything you wanted for this past tax season? Many of our clients did VERY well this past tax season, but I've heard from a few (non clients) that they definitely didn't hit their numbers. Nor did the industry overall, btw -- as you've probably heard by now, returns prepared by professionals were [...]

Two Powerful Direct Mail Campaigns For Tax Professionals (That Competitors Won't Do)

You're in the middle of the crush right now, I know -- but I wanted to make SURE that you utilized these two direct mail campaigns, because no matter what kind of tax firm you operate (i.e. whatever profile your target client falls under), you really should be implementing two specific direct mail campaigns in the next couple [...]

Is this bad news for tax professionals?

We're getting ready for the IRS to begin to accept electronically-filed tax returns... do you have enough in the hopper? I suppose what I'm *really* asking is this: Do you have enough new clients coming through your doors ... or would you want some more? Yes, a simple question -- and you probably are saying to yourself, [...]

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