What’s Working Now

[WWN FREE] Google+ Local and You

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by Troy Lakey TaxProMarketer C.O.O. Nate's written to you in this space before, fairly recently even, about Google Places ... About how important it is for your business to be listed there, and how valuable it can be to optimize your listing. I won't rehash those thoughts here. [And, as he indicated in that article, [...]

[WWN] Return Review Press Release

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Our clients who use our email marketing and print newsletters see us integrate "Free Return Review" offers into the emails around this time of year (one will be included in next week's email), and they often do quite well, in terms of response. But there's another way to stoke the flames. I've attached a document [...]

[WWN] Direct Response Marketing -- The Big Picture

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Although direct-marketing techniques have been used since the advent of the printing press, the definition that was set 89 years ago still holds true today: Direct-response marketing is a form of marketing designed to solicit an immediate response that is specific and quantifiable. You see this at work in every DRM channel: Online newsletter promotions [...]

[WWN FREE] Why Pinterest Matters

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Right now, the social media landscape is going through the most dramatic change in its short history ... it's going visual. Lots of writers have tried to come up with a name for this massive shift in online behavior, but the best I've heard so far is the "visual revolution." That's a fancy way of [...]

[WWN] 3 Ways To Increase Referrals From Professional Sources

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If your referrals from local professionals are running dry, it might be time implement new strategies to nurture those professional relationships and keep business flowing again. Rather than just asking for their recommendation, here are three creative ways to add value to your referral partner's business and make it irresistible to work with you: 1. [...]

[WWN] Sealing The Deal After Tax Season

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Well, you're either on vacation (checking this on your mobile, perhaps), or you're in "recovery mode" from tax season, cleaning up the final detritus from it all. I remember those days well -- and this is the time to seal relationships with your clients AND your seasonal staff. This is the perfect task for the [...]

[WWN] Ranking High In Google Places

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We are subscribed to so many lists, that it's hard to keep track of all of the stuff flying around out there -- but don't worry, we wade through all the marketing junk on your behalf. Suddenly, everyone is talking about Google Places -- and for good reason. It's actually really important that you claim your Google [...]

[WWN-FREE] Big Facebook Changes -- Timeline

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It still boggles the mind that a company like Facebook has to continue to tinker with a formula and format which was working so well for so many people. But that's exactly what Facebook did, and it falls to us to adjust accordingly. If you have no idea what I'm talking about, here's the skinny: [...]

[WWN-FREE] Guerrilla Procrastinator Strategy [Download]

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As you know now, we're EVEN MORE committed that our existing clients get all the business they can handle this tax season, so we've been delivering some additional strategy to you, Nate -- and will continue to do so. One of the things we discussed on the recent Clients-Only Coaching Call was a "guerilla" strategy for raking [...]

[WWN] Mining The Acres of Diamonds Under Your Feet

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If you want to get your numbers up between now and April 17th, here's something we did which works like gangbusters, every tax season.  You've got files full of folders (or a database, hopefully!) for clients who haven't yet come in. They are a gold mine of potential for this tax season. Find someone on your [...]

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