One of the things I love about Dan Kennedy, is how blunt he can be. At times, viciously so.
I don’t know about you, but I prefer when people shoot me straight. And that’s what I do in this next installment from the videos I created in Chicago.
Dan shared a story about how a big corporation is responding to this environment…and it reminded me of an even bigger–and pertinent to you–point to make about how you choose to market your services in this economy.