Now is no time to think of what you do not have. Think of what you can do with what there is.
–Ernest Hemingway
+++Client Story of the Week+++
“I’ve had the privilege of not only using Nate’s services, but also meeting and getting to know him in person. The one word I would use to describe him is: Integrity. That is not a word I throw around lightly. It shows through in everything Nate does. The quality of his copy is outstanding and he and the team he has in place have been very quick to respond to any questions or concerns I’ve had.”
Mike Lichterman
Grand Rapids, MI
Get started with the service Mike uses…
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One Conspiracy I Certainly Believe In…
… is the conspiracy to suffocate you in paralyzing mental junk and global negativity.
Look, I’m not typically one for conspiracy theories. But I do believe in global episodes of stupidity and planned mass mediocrity.
And the #1 conspiracy of today’s world is to starve your brain with “junk food” and deaden your spirit with the overwhelming feeling that you are small, insignificant … helpless.
I almost *never* watch the news. In fact, we don’t even have cable TV in our household (flatscreen TV’s with bunny ears for us). I figure that I’ll see what I need to when seeking out resources for our clients about current events. But on Wednesday, I was working out at the gym, and I caught some CNN.
CNN is about as bland as you can get–it’s “normal” to “normal” people. But I also realize, most “normal” people accomplish relatively little in their time on this planet (at least on the outside). Those of us who are going somewhere in life must have better things to do than listen to talking heads opine about dozens of tragedies that we can’t (and won’t) be able to do anything about.
But right now, especially with the BP spill, the world is SWIMMING in negativity. And you need to be serious and proactive about it. Because — if you don’t — it’ll kill your firm, kill your sales, kill your dreams and everything you really care about.
News-flash: The mass news media is NOT your friend.
They feed on fear, and they sell paranoia, division and hyperbole. It’s what they do.
And not only must you protect YOURSELF from this drip, drip, drip of depression, you need to fight it on behalf of your clients.
Tell them what’s GOOD. Greet them with a smile and with encouragement. When you sit down with a struggling business owner, or family, tell them what they’re doing RIGHT. Give them a voice to the hope within their bones–which is too often buried in a junkpile of media-fueled negativity.
You (and they) need to celebrate little tiny victories EVERY DAY.
This isn’t some “woo woo” tripe–this is an essential skill for a business owner, and especially for those who claim to advise, encourage and assist families and other business owners.
Tell your clients, and do this yourself … when you have a major victory in your life, you need to find encouraging people who will celebrate it with you. Because GOOD NEWS is NEWS INDEED.
EndRant.